{"id":103,"date":"2017-03-27T10:51:57","date_gmt":"2017-03-27T09:51:57","guid":{"rendered":"http:\/\/www.buypromoproducts.co.uk\/blog\/?p=103"},"modified":"2025-07-09T12:26:04","modified_gmt":"2025-07-09T11:26:04","slug":"promotional-products","status":"publish","type":"post","link":"https:\/\/www.buypromoproducts.co.uk\/blog\/2017\/03\/promotional-products\/","title":{"rendered":"Promotional Products- Why They Work"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">Promotional Products &#8211; Why They Work<\/h1>\n\n\n\n<p><strong>Promotional Products<\/strong> work<strong> fact,<\/strong> but many small businesses are still reluctant to harness their power. &nbsp;In this article we bring you some of the top reasons and interesting facts from across the globe.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Why Use Promotional Products?<\/h1>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Power of Promotional Products | bpma\" width=\"747\" height=\"420\" src=\"https:\/\/www.youtube.com\/embed\/Mgd0TyNgliQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>A question asked by many businesses is <strong>why use promotional products at all?<\/strong>, in answer to that question recipients of promotional &nbsp;advertising items have a more positive opinion of a business through:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Increase in positive overall image<\/li><li>More positive perception of the business<\/li><li>Higher likelihood of recommending the business<\/li><li>Increase in the likelihood of purchasing from the business<\/li><\/ul>\n\n\n\n<p><a href=\"https:\/\/www.buypromoproducts.co.uk\/blog\/2017\/03\/promotional-products\/\">Branded merchandise products <\/a>are proven to increase the effectiveness of other advertising media, people like to receive them and they remain in use for long periods of time continually reinforcing the advertising message each time the product is used.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img title=\" \"loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"291\" src=\"https:\/\/www.buypromoproducts.co.uk\/blog\/wp-content\/uploads\/2017\/03\/BPP15-13914-Personalised-Rubiks-Cube-4-X-4-printed-personalised-39008-300x291.jpg\" alt=\" \" class=\"wp-image-105\" srcset=\"https:\/\/www.buypromoproducts.co.uk\/blog\/wp-content\/uploads\/2017\/03\/BPP15-13914-Personalised-Rubiks-Cube-4-X-4-printed-personalised-39008-300x291.jpg 300w, https:\/\/www.buypromoproducts.co.uk\/blog\/wp-content\/uploads\/2017\/03\/BPP15-13914-Personalised-Rubiks-Cube-4-X-4-printed-personalised-39008-768x745.jpg 768w, https:\/\/www.buypromoproducts.co.uk\/blog\/wp-content\/uploads\/2017\/03\/BPP15-13914-Personalised-Rubiks-Cube-4-X-4-printed-personalised-39008-1024x993.jpg 1024w, https:\/\/www.buypromoproducts.co.uk\/blog\/wp-content\/uploads\/2017\/03\/BPP15-13914-Personalised-Rubiks-Cube-4-X-4-printed-personalised-39008.jpg 1200w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\">Promotional Products &#8211; <a href=\"https:\/\/www.buypromoproducts.co.uk\/promotional-product-BPP6-40090?Branded-Rubiks-Cube-\">Rubik&#8217;s Cube<\/a><\/p>\n\n\n\n<p>Source: &nbsp;PPAI Study: Promotional Products Impact on Brand\/Company Image Conducted by Georgia Southern University<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Will Promotional Products Enhance my Brand and Fit My Budget?<\/h1>\n\n\n\n<p>Absolutely! &nbsp;Any organisation no matter how large or small is sure to find the <strong>perfect promotional gift<\/strong> because of the hundreds of thousands of branded products &nbsp;that can be tailored to fit any budget thus allowing greater flexibility when planning out a marketing campaign of any size.<\/p>\n\n\n\n<div class=\"wp-block-image size-medium wp-image-21\"><figure class=\"aligncenter\"><img title=\" \"loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.buypromoproducts.co.uk\/blog\/wp-content\/uploads\/2016\/11\/ducklings-pens-300x225.jpg\" alt=\" \" class=\"wp-image-21\" srcset=\"https:\/\/www.buypromoproducts.co.uk\/blog\/wp-content\/uploads\/2016\/11\/ducklings-pens-300x225.jpg 300w, https:\/\/www.buypromoproducts.co.uk\/blog\/wp-content\/uploads\/2016\/11\/ducklings-pens-768x576.jpg 768w, https:\/\/www.buypromoproducts.co.uk\/blog\/wp-content\/uploads\/2016\/11\/ducklings-pens-1024x768.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption>Promotional Products &#8211; <a href=\"http:\/\/www.buypromoproducts.co.uk\/writing\">Pens<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<h1 class=\"wp-block-heading\">Are Promotional Products Useful?<\/h1>\n\n\n\n<p>Everyone loves a giveaway and a staggering <strong>90.4%<\/strong> of people report currently owning or possessing a promotional gift received within the last 12 months. &nbsp;Always aim to choose promotional materials that will not only reflect your brand but also have longevity and be desirable meaning you will create a winner!<\/p>\n\n\n\n<div class=\"wp-block-image size-medium wp-image-109\"><figure class=\"aligncenter\"><img title=\" \"loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"291\" src=\"https:\/\/www.buypromoproducts.co.uk\/blog\/wp-content\/uploads\/2017\/03\/BPP22-15842-Large-Recycled-Laminated-Bag-For-Life-Shopper-printed-personalised-55406-300x291.jpg\" alt=\" \" class=\"wp-image-109\" srcset=\"https:\/\/www.buypromoproducts.co.uk\/blog\/wp-content\/uploads\/2017\/03\/BPP22-15842-Large-Recycled-Laminated-Bag-For-Life-Shopper-printed-personalised-55406-300x291.jpg 300w, https:\/\/www.buypromoproducts.co.uk\/blog\/wp-content\/uploads\/2017\/03\/BPP22-15842-Large-Recycled-Laminated-Bag-For-Life-Shopper-printed-personalised-55406-768x745.jpg 768w, https:\/\/www.buypromoproducts.co.uk\/blog\/wp-content\/uploads\/2017\/03\/BPP22-15842-Large-Recycled-Laminated-Bag-For-Life-Shopper-printed-personalised-55406-1024x993.jpg 1024w, https:\/\/www.buypromoproducts.co.uk\/blog\/wp-content\/uploads\/2017\/03\/BPP22-15842-Large-Recycled-Laminated-Bag-For-Life-Shopper-printed-personalised-55406.jpg 1200w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption>Promotional Products &#8211; <a href=\"http:\/\/www.buypromoproducts.co.uk\/bags\">Recycled Shopper<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>Source: &nbsp;PPAI Study Effectiveness of Promotional Products As an Advertising Medium<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">How Can Promotional Products be Used?<\/h1>\n\n\n\n<p>There are a variety of ways promotional corporate gifts &nbsp;can be used in campaigns. &nbsp;They can either be used as a standalone business gift or integrated with other media in a variety of interesting and effective ways including:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Incentives for Work<\/li><li>Tradeshow giveaways<\/li><li>Nonprofit fundraising for charities<\/li><li>Public awareness campaigns<\/li><li>Encouraging brand loyalty<\/li><li>Market Research<\/li><li>New product or service event launches<\/li><\/ul>\n\n\n\n<p>Promotional marketing giveaways &nbsp;when used with direct mail solutions have demonstrably increased response rates by up to 75%<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Ten Interesting Facts About Promotional Products<\/h1>\n\n\n\n<ol class=\"wp-block-list\"><li>8 in 10 consumers own between 1 &#8211; 10 promotional giveaways<\/li><li>6 in 10 people keep a promotional marketing gift for up to 2 years<\/li><li><strong>48%<\/strong> of consumers would like to receive branded promotional items more often<\/li><li><strong>69%<\/strong> of consumers would pick up a promotional article if they deemed it useful<\/li><li><strong>91%<\/strong> of consumers have a promotional gift &nbsp;in their kitchen, and <strong>74%<\/strong> in their office<\/li><li><strong>77%<\/strong> of consumers rate a promotional advertising products usefulness as the <strong>number one<\/strong> reason they keep it<\/li><li><strong>89%<\/strong> of consumers can recall the advertiser of the promotional product they received in the last 2 years<\/li><li>Mugs are a more effective advertising medium than radio and television posts<\/li><li>Promotional items draw up to <strong>500%<\/strong> more referrals from satisfied customers than an appeal letter alone<\/li><li>The top five buyers of promotional materials are education, finance, not-for-profit, healthcare and construction.<\/li><\/ol>\n\n\n\n<p>For top ideas on what would work for your next campaign call one of our friendly account managers on <strong>0333 1234 414<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"Promotional Products &#8211; Why They Work Promotional Products work fact, but many small businesses are still reluctant to harness their power. &nbsp;In this \n<a class=\"moretag\" href=\"https:\/\/www.buypromoproducts.co.uk\/blog\/2017\/03\/promotional-products\/\"> [...]<\/a>","protected":false},"author":1,"featured_media":133,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,10,4,26],"tags":[40],"class_list":["post-103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-promotional-items","category-charity-branded-promotional-merchandise","category-promotional-products","category-promotional-products-uk","tag-why-promotional-products-work"],"_links":{"self":[{"href":"https:\/\/www.buypromoproducts.co.uk\/blog\/wp-json\/wp\/v2\/posts\/103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.buypromoproducts.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.buypromoproducts.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.buypromoproducts.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.buypromoproducts.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=103"}],"version-history":[{"count":10,"href":"https:\/\/www.buypromoproducts.co.uk\/blog\/wp-json\/wp\/v2\/posts\/103\/revisions"}],"predecessor-version":[{"id":293,"href":"https:\/\/www.buypromoproducts.co.uk\/blog\/wp-json\/wp\/v2\/posts\/103\/revisions\/293"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.buypromoproducts.co.uk\/blog\/wp-json\/wp\/v2\/media\/133"}],"wp:attachment":[{"href":"https:\/\/www.buypromoproducts.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.buypromoproducts.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.buypromoproducts.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}