Promotional Products – Why They Work

Promotional Products work fact, but many small businesses are still reluctant to harness their power.  In this article we bring you some of the top reasons and interesting facts from across the globe.

Why Use Promotional Products?

A question asked by many businesses is why use promotional products at all?, in answer to that question recipients of promotional  advertising items have a more positive opinion of a business through:

• Increase in positive overall image
• More positive perception of the business
• Higher likelihood of recommending the business
• Increase in the likelihood of purchasing from the business

Branded merchandise products are proven to increase the effectiveness of other advertising media, people like to receive them and they remain in use for long periods of time continually reinforcing the advertising message each time the product is used.

Promotional Products – Rubik’s Cube

Source:  PPAI Study: Promotional Products Impact on Brand/Company Image Conducted by Georgia Southern University

Will Promotional Products Enhance my Brand and Fit My Budget?

Absolutely!  Any organisation no matter how large or small is sure to find the perfect promotional gift because of the hundreds of thousands of branded products  that can be tailored to fit any budget thus allowing greater flexibility when planning out a marketing campaign of any size.

Are Promotional Products Useful?

Everyone loves a giveaway and a staggering 90.4% of people report currently owning or possessing a promotional gift received within the last 12 months.  Always aim to choose promotional materials that will not only reflect your brand but also have longevity and be desirable meaning you will create a winner!

Source:  PPAI Study Effectiveness of Promotional Products As an Advertising Medium

How Can Promotional Products be Used?

There are a variety of ways promotional corporate gifts  can be used in campaigns.  They can either be used as a standalone business gift or integrated with other media in a variety of interesting and effective ways including:

• Incentives for Work
• Tradeshow giveaways
• Nonprofit fundraising for charities
• Public awareness campaigns
• Encouraging brand loyalty
• Market Research
• New product or service event launches

Promotional marketing giveaways  when used with direct mail solutions have demonstrably increased response rates by up to 75%

Ten Interesting Facts About Promotional Products

1. 8 in 10 consumers own between 1 – 10 promotional giveaways
2. 6 in 10 people keep a promotional marketing gift for up to 2 years
3. 48% of consumers would like to receive branded promotional items more often
4. 69% of consumers would pick up a promotional article if they deemed it useful
5. 91% of consumers have a promotional gift  in their kitchen, and 74% in their office
6. 77% of consumers rate a promotional advertising products usefulness as the number one reason they keep it
7. 89% of consumers can recall the advertiser of the promotional product they received in the last 2 years
8. Mugs are a more effective advertising medium than radio and television posts
9. Promotional items draw up to 500% more referrals from satisfied customers than an appeal letter alone
10. The top five buyers of promotional materials are education, finance, not-for-profit, healthcare and construction.

For top ideas on what would work for your next campaign call one of our friendly account managers on 0333 1234 414